About Alexis

About Me

I like to think critically, solve problems, and help people.

I believe my strength lies in my ability to bridge the gap between technical and personal, finding the right level of depth for the situation. With experience in data analysis, strategic planning, reporting and dashboarding, and technical solutioning, I hope to use what I know to empower informed, impactful, and purposeful decision making.

I am also passionate about access to information, community development, public health, and thoughtfully leading the impact of growth, urbanization, and technology.

Education

Master's in Business Analytics
University of Central Florida
After working for several years, I wanted to go back to school to deepen my understanding of analytics and familiarize myself with new tools. I focused on mathematical modeling, variable clustering, and correlation studies as it could be applied to industry analysis and community improvement.

Bachelor's in Marketing, Minor in Statistics
University of Central Florida
At this time, I built a foundation in statistical methodologies and quantitative analysis and learned to communicate my findings in a business context. My areas of study were non-parametric methods, time series modeling, and mathematical approaches to economic and business problems.

Skills

Tableau
R
SAS
Python
SQL
Microsoft Power BI
Salesforce administration
Data visualization
Jira
Salesforce Marketing Cloud
Eloqua
Research
Statistical analysis
Reporting
Writing and communication

Experience

Mercury Healthcare, a WebMD Company

Senior Business Analyst

My time at Mercury has been spent working on a diverse range of both client facing and internal initiatives. I've designed and implemented countless technical solutions, leveraging Salesforce, marketing automation, and medical records, improving processes and data integrity and governance along the way. I've also analyzed and visualized data from disparate sources to guide informed decision making and report against key metrics.

Orlando Economic Partnership

Business & Operational Analytics Associate Director

My role at the Partnership was richly rewarding and allowed me to work toward social, community, and economic improvement with a talented and dedicated team. I sourced and interpreted data to provide insight and foresight to local public and private sector leaders. I worked with department leads to improve business strategies, leading to better performance toward KPIs. I led various other projects to meet business needs, such as a data migration, implementation, and ongoing configuration of a net new Salesforce instance.

Investor Relations Coordinator

Also with the Partnership, this position was focused on building and maintaining relationships with community partners, presenting to boards and private investors on regional economic trends and projections, and managing and forecasting budgets,

BIGEYE Creative Advertising Agency

Marketing

Diving into private sector consultant work at an ad agency refined my skills uncovering client needs. I responded to proposals by leveraging public and private databases, conducted industry research, and wrote and edited advertising copy.

University of Central Florida

Financial Aid and HR Counselor

I worked with confidential and financial information in tense and personal situations to advise students and faculty on how to manage situations. I also prepared and conducted training presentations.

Documents

Just For Fun

Long distance hiking
Some trails I've spent weeks to months on: the Appalachian Trail, Continental Divide Trail, Pacific Crest Trail, Florida Trail, and Idaho Centennial Trail.

Reading
Some favorites include Sapiens, How to Lie with Statistics, Etymologicon, Hitchhiker's Guide to the Galaxy, 1984, and anything about myths or fairy tales.