If you spend any time on the internet for fun, you probably saw the meme that sprang up overnight about the young Target bagboy named Alex. This is something of an ongoing story, but I'll try and hit the main points.
Basically, the story started off with a regular person to person interaction where someone took a picture of their bagboy and posted it to Twitter. The internet thought he was cute, and it went viral. Recently, however, there have been allegations that this was a conspiracy by Target to self promote. Other tech companies are also clamoring to take responsibility for the sensation claiming it was an intentional social experiment to test the ability of the tween market to generate a buzz.
Whatever the case, this should remind everyone to keep tight reins on their social media. If this was intentional, it was extremely successful and well done, if not, it was a close shave. Target responded very quickly about how they "heart Alex, too" and they gained a lot of publicity from the memes that sprung up around him. If they're smart (which they are), they will see how this could be extended into the future. It wouldn't be hard to keep this publicity going a little longer, or even generate similar results in the future.